{"id":1927,"date":"2024-06-18T15:50:42","date_gmt":"2024-06-18T13:50:42","guid":{"rendered":"https:\/\/polteq.com\/program\/track-7\/"},"modified":"2026-05-27T13:14:55","modified_gmt":"2026-05-27T11:14:55","slug":"track-7","status":"publish","type":"page","link":"https:\/\/www.polteq.com\/en\/program\/track-7\/","title":{"rendered":"Track 7"},"content":{"rendered":"<table border=\"0\">\n<tbody>\n<tr>\n<td>\n<h3 style=\"text-align: center;\">12:45 p.m. <span style=\"color: #99cc00;\"> | Room <\/span> 6<\/h3>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<h2 style=\"text-align: center;\">Don&#8217;t make me think!<\/h2>\n<h2 style=\"text-align: center;\">The customer (journey) in focus<\/h2>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<h3 style=\"text-align: center;\">Ren\u00e9 Haayes<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-129993 size-medium\" src=\"\/wp-content\/uploads\/2024\/06\/Rene-H.-profiel-300x300-1.png\" alt=\"\" width=\"300\" height=\"300\" \/><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>With &#8220;Dare to Think!&#8221; as the theme of the Polteq Conference, I immediately asked myself, &#8220;Why should I have to think when I visit an app or website?&#8221; On the contrary, I want to be able to find my way without thinking. For this, the devised. Yet during the development process, the customer journey sometimes gets squeezed. Despite countless studies on the best customer journey, things still often go wrong. Steve Krug, a Usability expert, has described the findings of his studies in a fun and well-organized way in his books.<\/p>\n<p>During my presentation, using Steve Krug&#8217;s books (such as &#8220;Don&#8217;t Make Me Think!&#8221;) and practical examples as a guide, I want to make it clear that thinking like the customer and for the customer is essential in product development and testing. If the customer walks away, your chance is gone and your product ends up in the trash.<\/p>\n<p><a class=\"back\" href=\"https:\/\/www.polteq.com\/en\/program\/\">BACK<\/a><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-129870 alignleft\" src=\"\/wp-content\/uploads\/2024\/06\/plattegrond-1024x783-1.png\" alt=\"\" width=\"1024\" height=\"783\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>12:45 p.m. | Room 6 Don&#8217;t make me think! The customer (journey) in focus Ren\u00e9 Haayes With &#8220;Dare to Think!&#8221; as the theme of the Polteq Conference, I immediately asked myself, &#8220;Why should I have to think when I visit an app or website?&#8221; On the contrary, I want to be able to find my [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":1884,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"templates\/programma-boekje.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-1927","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Track 7 - Polteq. Premium software quality<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.polteq.com\/en\/program\/track-7\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Track 7 - Polteq. Premium software quality\" \/>\n<meta property=\"og:description\" content=\"12:45 p.m. | Room 6 Don&#8217;t make me think! The customer (journey) in focus Ren\u00e9 Haayes With &#8220;Dare to Think!&#8221; as the theme of the Polteq Conference, I immediately asked myself, &#8220;Why should I have to think when I visit an app or website?&#8221; On the contrary, I want to be able to find my [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.polteq.com\/en\/program\/track-7\/\" \/>\n<meta property=\"og:site_name\" content=\"Polteq. Premium software quality\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Polteq\/\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-27T11:14:55+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@polteq\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.polteq.com\\\/en\\\/program\\\/track-7\\\/\",\"url\":\"https:\\\/\\\/www.polteq.com\\\/en\\\/program\\\/track-7\\\/\",\"name\":\"Track 7 - Polteq. 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